Do You Wish You Could Travel and Make Money?

The more home business owners I talk with tell me that besides the money they can make the second reason they started their own home business was the freedom it gives to travel and enjoy life.That is no surprise to me, we all desire a work life balance and a home business gives you that ability. It’s also why the travel industry is an 8 trillion dollar industry and expected to double in the next 5 years.OK, so I do listen to the news and I do fill up my car periodically with gas, so I hear about the high cost of gas and how that is affecting the airline industry, travel and resort destinations. But I also heard, at least here in the West, National Parks, lake resorts and hotels in prime resort areas were full over the past two holidays. So what’s my point, people will find a way to get away and enjoy their free time no matter what the economic situation.However, in these economically challenged times people are searching out more deals than they ever have in the past. Timeshares are out of reach for the average household so the next best option is travel memberships to all those same four and five star communities. And with the drastically reduced costs that people can obtain with these memberships makes taking a vacation affordable even in today’s economy.The Global Resorts Network membership allows their members to travel anywhere in the world, stay at four and five star resorts for eight days and seven nights for less than most people would pay for a week’s groceries. This lifetime membership also offers values on cruises with all the top cruise liners.If that product wasn’t enough the business opportunity is so lucrative it has many people wondering just how they can do what they are. As a home business opportunity it is the ability to pay well and give the business owner something they are telling me they are looking for; freedom to travel…Cheap!So if travel is something you love to do or are looking to do in the future Global Resorts membership and business opportunity is a great value.

Digital Marketing Agency: What Makes Them Effective?

Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential – in terms of customer reach, relevancy in the industry, and branding.Brands do not grow overnight. They require marketing and advertising to establish their presence in the industry.Growing Your Brand with Effective Digital Marketing AgenciesSimilar to traditional marketing strategies, results from campaigns from digital agencies can be dramatic. Blogging can bring in 67% more leads compared to brands that choose not to do so. Conversion rates are also higher through online marketing efforts compared to traditional advertising campaigns.Effective Digital Marketing Agencies are AdaptiveMost brands invest in digital marketing agencies looking for immediate results. Afterall, they are paying for such services to improve their lead generation and brand recognition. However, a true effective digital marketing agency does not only deliver fast, they can also deliver accordingly even during changes in the marketing environment.A responsible agency will immediately adjust their marketing campaigns and inform their clients during significant changes in the digital marketing climate. They continuously test their own assumptions and provide high value to their clients, helping them get ahead of the competition.They will never stop testing and reworking campaigns and strategies to boost your brand’s ROI and maintain a balance between the marketing efforts and the results that come together with these campaigns.Creates a Balance Between Advertising and Content CreationAdvertising is an effective marketing strategy to connect to people for your business. However, advertising involves cost. The more people you want to reach out to, the higher your expenses will be. Although it is an essential factor required to market your business, there are other options in generating organic traffic and leads to your website without having to pay for advertising – content marketing and link building.If a marketer fails to mention the importance of link building and content creation for your brand, you can say that you are with the wrong partner to help you with your business. Content marketing is an essential area in digital marketing that fuels brands with “free organic traffic” from the web.In a generation that relies on the internet as its main source of information – for news, brands, ideas, and knowledge, failure to tap into content marketing is a waste of resources. Getting listed in search engines, for free, is only possible through content marketing and link building efforts.Communicates RegularlySuccessful online marketing agencies do not limit themselves with regular reports that they facilitate to their clients. On top of the reports that they do, they communicate regularly with clients, informing issues that require immediate attention or approval from the client’s side.A partner agency will have a hard time running a campaign for a client if they are not equipped with the right methods in communicating with their client. There should be a personal rapport between the team and the clients to ensure a smooth flow in the whole marketing processes. Communicating through digital means can be complicated at times, thus building and establishing relationships that would remove these communication barriers is a must.Digital Fluency and Strong Problem Solving SkillsDifferent clients require different types of marketing campaigns and strategies. Fluency in digital marketing, in all its aspects, whether in print, television and social media is a must. Mastery in the use of technology, together with the latest tools of the trade should also be one of the prerequisites brands should look out for when dealing with internet marketing agencies.The people behind a digital marketing agency should be able to adapt changes in the internet scene as well as technological changes in marketing and advertising efforts. If your digital marketing partner fails every time Google releases a new update, you might want to re-evaluate and consider looking for a different team to help your brand.Working within deadlines, recognizing and dealing with problems as they develop and quickly placing things in order during unexpected issues are strong points every successful marketing agency poses. Without problem solving skills, it would be difficult to help a brand achieve their goals and build a strong online presence for the brand.As a brand, take time to find the right people to trust for your digital marketing needs.Working with successful digital marketing agencies helps fast track your goals as a brand. Find one similar to your work culture to easily build a good working relationship and rapport with their team. With due diligence, you’ll be able to find a digital marketing agency that works for you.

Best in Class Finance Functions For Police Forces

Background

Police funding has risen by £4.8 billion and 77 per cent (39 per cent in real terms) since 1997. However the days where forces have enjoyed such levels of funding are over.

Chief Constables and senior management recognize that the annual cycle of looking for efficiencies year-on-year is not sustainable, and will not address the cash shortfall in years to come.
Facing slower funding growth and real cash deficits in their budgets, the Police Service must adopt innovative strategies which generate the productivity and efficiency gains needed to deliver high quality policing to the public.

The step-change in performance required to meet this challenge will only be achieved if the police service fully embraces effective resource management and makes efficient and productive use of its technology, partnerships and people.

The finance function has an essential role to play in addressing these challenges and supporting Forces’ objectives economically and efficiently.

Challenge

Police Forces tend to nurture a divisional and departmental culture rather than a corporate one, with individual procurement activities that do not exploit economies of scale. This is in part the result of over a decade of devolving functions from the center to the.divisions.

In order to reduce costs, improve efficiency and mitigate against the threat of “top down” mandatory, centrally-driven initiatives, Police Forces need to set up a corporate back office and induce behavioral change. This change must involve compliance with a corporate culture rather than a series of silos running through the organization.

Developing a Best in Class Finance Function

Traditionally finance functions within Police Forces have focused on transactional processing with only limited support for management information and business decision support. With a renewed focus on efficiencies, there is now a pressing need for finance departments to transform in order to add greater value to the force but with minimal costs.

1) Aligning to Force Strategy

As Police Forces need finance to function, it is imperative that finance and operations are closely aligned. This collaboration can be very powerful and help deliver significant improvements to a Force, but in order to achieve this model, there are many barriers to overcome. Finance Directors must look at whether their Force is ready for this collaboration, but more importantly, they must consider whether the Force itself can survive without it.

Finance requires a clear vision that centers around its role as a balanced business partner. However to achieve this vision a huge effort is required from the bottom up to understand the significant complexity in underlying systems and processes and to devise a way forward that can work for that particular organization.

The success of any change management program is dependent on its execution. Change is difficult and costly to execute correctly, and often, Police Forces lack the relevant experience to achieve such change. Although finance directors are required to hold appropriate professional qualifications (as opposed to being former police officers as was the case a few years ago) many have progressed within the Public Sector with limited opportunities for learning from and interaction with best in class methodologies. In addition cultural issues around self-preservation can present barriers to change.

Whilst it is relatively easy to get the message of finance transformation across, securing commitment to embark on bold change can be tough. Business cases often lack the quality required to drive through change and even where they are of exceptional quality senior police officers often lack the commercial awareness to trust them.

2) Supporting Force Decisions

Many Finance Directors are keen to develop their finance functions. The challenge they face is convincing the rest of the Force that the finance function can add value – by devoting more time and effort to financial analysis and providing senior management with the tools to understand the financial implications of major strategic decisions.

Maintaining Financial Controls and Managing Risk

Sarbanes Oxley, International Financial Reporting Standards (IFRS), Basel II and Individual Capital Assessments (ICA) have all put financial controls and reporting under the spotlight in the private sector. This in turn is increasing the spotlight on financial controls in the public sector.

A ‘Best in Class’ Police Force finance function will not just have the minimum controls to meet the regulatory requirements but will evaluate how the legislation and regulations that the finance function are required to comply with, can be leveraged to provide value to the organization. Providing strategic information that will enable the force to meet its objectives is a key task for a leading finance function.

3) Value to the Force

The drive for development over the last decade or so, has moved decision making to the Divisions and has led to an increase in costs in the finance function. Through utilizing a number of initiatives in a program of transformation, a Force can leverage up to 40% of savings on the cost of finance together with improving the responsiveness of finance teams and the quality of financial information. These initiatives include:

Centralization

By centralizing the finance function, a Police Force can create centers of excellence where industry best practice can be developed and shared. This will not only re-empower the department, creating greater independence and objectivity in assessing projects and performance, but also lead to more consistent management information and a higher degree of control. A Police Force can also develop a business partner group to act as strategic liaisons to departments and divisions. The business partners would, for example, advise on how the departmental and divisional commanders can meet the budget in future months instead of merely advising that the budget has been missed for the previous month.

With the mundane number crunching being performed in a shared service center, finance professionals will find they now have time to act as business partners to divisions and departments and focus on the strategic issues.

The cultural impact on the departments and divisional commanders should not be underestimated. Commanders will be concerned that:

o Their budgets will be centralized
o Workloads would increase
o There will be limited access to finance individuals
o There will not be on site support

However, if the centralized shared service center is designed appropriately none of the above should apply. In fact from centralization under a best practice model, leaders should accrue the following benefits:

o Strategic advice provided by business partners
o Increased flexibility
o Improved management information
o Faster transactions
o Reduced number of unresolved queries
o Greater clarity on service and cost of provision
o Forum for finance to be strategically aligned to the needs of the Force

A Force that moves from a de-centralized to a centralized system should try and ensure that the finance function does not lose touch with the Chief Constable and Divisional Commanders. Forces need to have a robust business case for finance transformation combined with a governance structure that spans operational, tactical and strategic requirements. There is a risk that potential benefits of implementing such a change may not be realized if the program is not carefully managed. Investment is needed to create a successful centralized finance function. Typically the future potential benefits of greater visibility and control, consistent processes, standardized management information, economies of scale, long-term cost savings and an empowered group of proud finance professionals, should outweigh those initial costs.

To reduce the commercial, operational and capability risks, the finance functions can be completely outsourced or partially outsourced to third parties. This will provide guaranteed cost benefits and may provide the opportunity to leverage relationships with vendors that provide best practice processes.

Process Efficiencies

Typically for Police Forces the focus on development has developed a silo based culture with disparate processes. As a result significant opportunities exist for standardization and simplification of processes which provide scalability, reduce manual effort and deliver business benefit. From simply rationalizing processes, a force can typically accrue a 40% reduction in the number of processes. An example of this is the use of electronic bank statements instead of using the manual bank statement for bank reconciliation and accounts receivable processes. This would save considerable effort that is involved in analyzing the data, moving the data onto different spreadsheet and inputting the data into the financial systems.

Organizations that possess a silo operating model tend to have significant inefficiencies and duplication in their processes, for example in HR and Payroll. This is largely due to the teams involved meeting their own goals but not aligning to the corporate objectives of an organization. Police Forces have a number of independent teams that are reliant on one another for data with finance in departments, divisions and headquarters sending and receiving information from each other as well as from the rest of the Force. The silo model leads to ineffective data being received by the teams that then have to carry out additional work to obtain the information required.

Whilst the argument for development has been well made in the context of moving decision making closer to operational service delivery, the added cost in terms of resources, duplication and misaligned processes has rarely featured in the debate. In the current financial climate these costs need to be recognized.

Culture

Within transactional processes, a leading finance function will set up targets for staff members on a daily basis. This target setting is an element of the metric based culture that leading finance functions develop. If the appropriate metrics of productivity and quality are applied and when these targets are challenging but not impossible, this is proven to result in improvements to productivity and quality.

A ‘Best in Class’ finance function in Police Forces will have a service focused culture, with the primary objectives of providing a high level of satisfaction for its customers (departments, divisions, employees & suppliers). A ‘Best in Class’ finance function will measure customer satisfaction on a timely basis through a metric based approach. This will be combined with a team wide focus on process improvement, with process owners, that will not necessarily be the team leads, owning force-wide improvement to each of the finance processes.

Organizational Improvements

Organizational structures within Police Forces are typically made up of supervisors leading teams of one to four team members. Through centralizing and consolidating the finance function, an opportunity exists to increase the span of control to best practice levels of 6 to 8 team members to one team lead / supervisor. By adjusting the organizational structure and increasing the span of control, Police Forces can accrue significant cashable benefit from a reduction in the number of team leads and team leads can accrue better management experience from managing larger teams.

Technology Enabled Improvements

There are a significant number of technology improvements that a Police Force could implement to help develop a ‘Best in Class’ finance function.

These include:

A) Scanning and workflow

Through adopting a scanning and workflow solution to replace manual processes, improved visibility, transparency and efficiencies can be reaped.

B) Call logging, tracking and workflow tool

Police Forces generally have a number of individuals responding to internal and supplier queries. These queries are neither logged nor tracked. The consequence of this is dual:

o Queries consume considerable effort within a particular finance team. There is a high risk of duplicated effort from the lack of logging of queries. For example, a query could be responded to for 30 minutes by person A in the finance team. Due to this query not being logged, if the individual that raised the query called up again and spoke to a different person then just for one additional question, this could take up to 20 minutes to ensure that the background was appropriately explained.

o Queries can have numerous interfaces with the business. An unresolved query can be responded against by up to four separate teams with considerable delay in providing a clear answer for the supplier.

The implementation of a call logging, tracking and workflow tool to document, measure and close internal and supplier queries combined with the set up of a central queries team, would significantly reduce the effort involved in responding to queries within the finance departments and divisions, as well as within the actual divisions and departments, and procurement.

C) Database solution

Throughout finance departments there are a significant number of spreadsheets utilized prior to input into the financial system. There is a tendency to transfer information manually from one spreadsheet to another to meet the needs of different teams.

Replacing the spreadsheets with a database solution would rationalize the number of inputs and lead to effort savings for the front line Police Officers as well as Police Staff.

D) Customize reports

In obtaining management information from the financial systems, police staff run a series of reports, import these into excel, use lookups to match the data and implement pivots to illustrate the data as required. There is significant manual effort that is involved in carrying out this work. Through customizing reports the outputs from the financial system can be set up to provide the data in the formats required through the click of a button. This would have the benefit of reduced effort and improved motivation for team members that previously carried out these mundane tasks.

In designing, procuring and implementing new technology enabling tools, a Police Force will face a number of challenges including investment approval; IT capacity; capability; and procurement.

These challenges can be mitigated through partnering with a third party service company with whom the investment can be shared, the skills can be provided and the procurement cycle can be minimized.

Conclusion

It is clear that cultural, process and technology change is required if police forces are to deliver both sustainable efficiencies and high quality services. In an environment where for the first time forces face real cash deficits and face having to reduce police officer and support staff numbers whilst maintaining current performance levels the current finance delivery models requires new thinking.

While there a number of barriers to be overcome in achieving a best in class finance function, it won’t be long before such a decision becomes mandatory. Those who are ahead of the curve will inevitably find themselves in a stronger position.