SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

How and Why Should We Use Natural Skin Care Products

IntroductionThe human skin is the largest organ of the human body. It not only has quite a complex structure, but also performs several life sustaining functions.We can live without a Spleen, Gall Bladder, or an Appendix, and we can survive with only one Kidney or one Lung, but we cannot survive without our skin. As a result it is of the utmost importance that we take care of our skin.Using natural skin care products is a good first step in providing the skin with the right nutrients and building materials to retain its health and functionality.What Does Our Skin Actually Do for Us?Our skin has many functions, most of which we are unaware of until something goes wrong. They include:
Regulation of body temperature;
Protection against the elements;
Sensation;
Excretion;
Immunity;
Blood storage and
Synthesis of Vitamin D.
If you want to read about these functions in more detail you can have a look at this article: “Anatomy & Physiology of the Skin”.In summary, these functions provide us with awareness of our surrounding climatic environment, protect us against some of the bacteria and other potentially harmful bugs in our surroundings, allow us to experience touch and feel, eliminate toxins from our body, store blood, and provide the means for our body to obtain vitamin D while protecting our body from the sun’s UV-rays.Considering these vital functions our skin has to perform, it is no surprise that we need to look after our skin and make sure it is given every opportunity to function properly and remain healthy.Why You Should Choose Natural Skin Care Products?With all the media and news reports warning consumers of the potentially toxic ingredients in many of the commercially available skin care products sold in supermarkets and department stores, this is an easy question to answer.Firstly, many of the commonly used skin care products contain artificial and/or synthetic ingredients that the body has difficulties in eliminating, and as a result it tends to store these chemicals in its tissues. Research has shown that the accumulation of many of these substances can have serious health effects.If you are interested in learning more about some of the toxic chemicals used in skin care products, please read the article ” Potentially Toxic Ingredients In Skin Care Products”. It will provide you with much information and research references for you to be able to identify what is in your skin care products and what should not be there.Holistically natural skin care products do not contain artificial or synthetic ingredients. They should also not contain isolated, concentrated, natural substances, such as parabens (pseudo-natural preservative) and the like, that have been shown to be potentially hazardous.How To Choose Natural Skin Care Products That are Safe and Effective?This is where it starts to get really difficult. You see, many so called natural or organic skin care products are in reality nothing of the kind. Adding a minuscule amount of aloe vera to water does not constitute a holistically natural skin care product. It may be ‘natural’ or even ‘organic’, but it will not be effective and therefore is a waste of your money.To have an effective aloe vera product for example, it requires at least 10% of the overall content to be aloe vera. Or, the aloe vera needs to be combined with several other active, natural ingredients that are combined to achieve a specific result.The term ‘Organic’ is another area where consumers are being misled. Adding a single ‘organic’ ingredient and then calling the products ‘organic’, is quite simply wrong. You see the commercials on television and magazines every day… “xyz product contains organic this and organic that”… but no mention is made of the other ingredients that are contained in these products, many of which have been shown to be hazardous to our health.There is yet another problem with natural skin care products, that is an area of confusion and potentially misleading. Just ask yourself what exactly is “natural”? What is actually meant by the term “natural”?The word ‘natural’ congers up images of nature – pristine environments that make us feel good. A safe, natural environment that is conducive to health and a sense of wellbeing. Spring water, waterfalls, pristine lakes, a healthy salads, Rainforests, etc., are all images that we perceive as ‘natural’, or in other words ‘good for us’.The cosmetic industry has ceased on this and is using the word natural to instil in their advertisements a sense of wellbeing and the idea that this product is good for us. Unfortunately, one or two natural ingredients does not a natural skin care product make… Far from it, natural skin care products should not contain any ingredients that are not naturally sourced. This brings us to another problem with natural skin care products.A naturally sourced ingredient, such as the various forms of paraben, may still be potentially hazardous. Just think about it – would you put arsenic or lead on your skin? No of course you wouldn’t. But, they are natural, so what’s the problem? Natural substances too can also be deadly poisons.Applying this to skin care products, you might be looking for a product that is natural and contains AHAs (alpha hydroxy acids), which we know help to remove dead skin cell layers which in turn helps to remove fine lines and wrinkles, revealing new vibrant skin.Now, you could buy a product that lists as one of its ingredients AHAs, it might even contain AHA in its name, or you could buy a product that contains a concentrate called papain, which is a natural substance from the Papaya fruit. So, yes papain is natural and yes this product could, depending on other ingredients, be called a natural skin care product. However, papain is a concentrate and as such many people have experienced side effects because the papain is present in too high a concentration for some people.A truly, holistically natural skin care product would not contain papain as an extract. Rather it would contain Papaya fruit itself. You see, the whole fruit still contains papain, however, it also contains other ingredients in the papaya that modify the excessively strong effect of the papain. Choosing such a product will, at least to a large extent, reduce any potential side effects from the papain, because the product is naturally balanced and contains naturally balanced ingredients that will benefit your skin rather than burn it.The results of removing fine lines and wrinkles may take a little longer, but are overall better and you reduce the chance of ‘burning’ your skin with a concentrated AHA. Remember AHA stands for alpha hydroxy acid and we all know acids burn our skin.How To Use Natural Skin Care Products?Following directionsThis is actually a lot more important than most people think. Directions for use are a communication by the manufacturer of a product to their consumers about how to use and get the best results from a particular product.It has been our experience, that most people who purchase our natural skin care products do not read the directions and use our products the same way that they have been using their previous brand. This however, may or may not be the correct way to use our products.Properly formulated products contain ingredients in sufficiently high quantities to achieve a desired effect if used in accordance with the product’s directions. Using more does not mean better or quicker results, rather using too much can have adverse effects or no more effect than the lesser quantity.Conversely, if for example, the product’s directions suggest that it be used 2 or 3 times a day using it merely once is not likely to produce the desired effect in most cases.This is obvious when we think about taking medicine. We read the directions and take the drugs, herbs, or what ever, as prescribed and hopefully we get the desired result.So why is it that we do this when it comes to taking medicine, but ignore it (for the most part) when it comes to using skin care products or other personal care products?Reading the instructions carefully and following them ensures that a) you are not wasting your money, and b) you should get the desired results.Good and Bad Reactions from Using Skin or Personal Care ProductsThere are several possible reactions you may experience. There are good reactions and negative reactions. Let’s look at good reactions to begin with.Good Skin Reactions to New ProductsHerbs, essential oils and most of the other ingredients that you’ll find in our range of products have a medicinal actions and are included for a specific purpose, that is, the formulations that make up our various products were originally designed to treat particular skin health issues. This intent, though we do not actively promote this, continues to this day.As you probably know, there are three basic skin types; Normal, Oily and Dry. In addition, your skin may also be sensitive, prone to allergic reactions or under the influence of hormonal changes that are taking place in your body. The herbs and essential oils in our products are specifically chosen to normalize the skin given one of the skin types. The herbs and essential oils will have a therapeutic effect on the skin’s structure and function in order to provide an environment under which your skin will start to function normally again.Similarly this is relevant for sensitive skin that tends to react inappropriately to different stimuli. It is possible, for example, that an individual with sensitive skin who is using our products for the first time, will experience a reaction which they may see as being a negative reaction.This however, may well be totally the opposite to what is actually taking place. You see, in order for your skin’s health to improve, it has to change. This change may appear at first as a worsening of a particular skin issue and this will understandably be interpreted as a negative.Under normal circumstances however, this type of reaction, if the products are continued with, will only last for a few days and following this time the skin will improve and end up much healthier. This process is sometimes referred to as ‘A healing crisis’, and is actually a good thing to happen.
It signifies that the ingredients are doing what they are supposed to, that is they are repairing and normalizing the skin’s functions. This is a normal and in fact good reaction.Bad Skin Reactions to New ProductsObviously there are times when a new product may actually cause a bad skin reaction. Unfortunately a bad reaction often appears very similarly to a good reaction. So how can you tell the difference and what should you do?The first thing to do when ever you purchase a new skin or personal care product is to test it to see if you have any adverse reactions to this product. Below is a detailed outline and links that will provide you with all the information you need to test a new product in order to determine whether or not your skin is going to react adversely to it or not.Test the Products to Avoid Allergic ReactionsAnother important aspect to using any skin care, personal care or cosmetic products, whether they are natural or otherwise, is to test the products first in order to see if you are allergic to any of the ingredients.To do this, follow the steps described in our article “The Skin Patch Test”, which will provide you with a simple, yet effective step-by-step test that you can easily do at home over a 24 hour period, to reasonably ensure that you will not experience major adverse reactions to the ingredients in products you want to use on your face, or anywhere else on your body. This test is simple and very effective.Finally, before you purchase a product, look at the ingredients list and see if the ingredients are easily recognisable. As a rule of Thumb, if the ingredients are easily recognizable it is more likely that the ingredients are of a natural source and have not been excessively modified. If on the other hand you need a chemistry degree to understand what the ingredient is, it is likely not to be a holistically-natural ingredient. It may still be a natural ingredient, but it is likely that it has been isolated and is used in a concentrated, possibly even synthetic form.For the most part, most ‘natural skin care products’ widely available in the market place are far from natural or that matter organic. Most have minimal quantities of some natural ingredient in an otherwise non-natural product and are referring to the one natural ingredient in the product, rather than the nature of the product itself.Hopefully this article will clarify some of the confusion that exists about what is a natural skin care product and what is not, help you to choose natural skin care products that will actually live up to your expectations, and clarify why using natural skin care products is a healthier choice.

Digital Marketing Agency: What Makes Them Effective?

Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential – in terms of customer reach, relevancy in the industry, and branding.Brands do not grow overnight. They require marketing and advertising to establish their presence in the industry.Growing Your Brand with Effective Digital Marketing AgenciesSimilar to traditional marketing strategies, results from campaigns from digital agencies can be dramatic. Blogging can bring in 67% more leads compared to brands that choose not to do so. Conversion rates are also higher through online marketing efforts compared to traditional advertising campaigns.Effective Digital Marketing Agencies are AdaptiveMost brands invest in digital marketing agencies looking for immediate results. Afterall, they are paying for such services to improve their lead generation and brand recognition. However, a true effective digital marketing agency does not only deliver fast, they can also deliver accordingly even during changes in the marketing environment.A responsible agency will immediately adjust their marketing campaigns and inform their clients during significant changes in the digital marketing climate. They continuously test their own assumptions and provide high value to their clients, helping them get ahead of the competition.They will never stop testing and reworking campaigns and strategies to boost your brand’s ROI and maintain a balance between the marketing efforts and the results that come together with these campaigns.Creates a Balance Between Advertising and Content CreationAdvertising is an effective marketing strategy to connect to people for your business. However, advertising involves cost. The more people you want to reach out to, the higher your expenses will be. Although it is an essential factor required to market your business, there are other options in generating organic traffic and leads to your website without having to pay for advertising – content marketing and link building.If a marketer fails to mention the importance of link building and content creation for your brand, you can say that you are with the wrong partner to help you with your business. Content marketing is an essential area in digital marketing that fuels brands with “free organic traffic” from the web.In a generation that relies on the internet as its main source of information – for news, brands, ideas, and knowledge, failure to tap into content marketing is a waste of resources. Getting listed in search engines, for free, is only possible through content marketing and link building efforts.Communicates RegularlySuccessful online marketing agencies do not limit themselves with regular reports that they facilitate to their clients. On top of the reports that they do, they communicate regularly with clients, informing issues that require immediate attention or approval from the client’s side.A partner agency will have a hard time running a campaign for a client if they are not equipped with the right methods in communicating with their client. There should be a personal rapport between the team and the clients to ensure a smooth flow in the whole marketing processes. Communicating through digital means can be complicated at times, thus building and establishing relationships that would remove these communication barriers is a must.Digital Fluency and Strong Problem Solving SkillsDifferent clients require different types of marketing campaigns and strategies. Fluency in digital marketing, in all its aspects, whether in print, television and social media is a must. Mastery in the use of technology, together with the latest tools of the trade should also be one of the prerequisites brands should look out for when dealing with internet marketing agencies.The people behind a digital marketing agency should be able to adapt changes in the internet scene as well as technological changes in marketing and advertising efforts. If your digital marketing partner fails every time Google releases a new update, you might want to re-evaluate and consider looking for a different team to help your brand.Working within deadlines, recognizing and dealing with problems as they develop and quickly placing things in order during unexpected issues are strong points every successful marketing agency poses. Without problem solving skills, it would be difficult to help a brand achieve their goals and build a strong online presence for the brand.As a brand, take time to find the right people to trust for your digital marketing needs.Working with successful digital marketing agencies helps fast track your goals as a brand. Find one similar to your work culture to easily build a good working relationship and rapport with their team. With due diligence, you’ll be able to find a digital marketing agency that works for you.