Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential – in terms of customer reach, relevancy in the industry, and branding.Brands do not grow overnight. They require marketing and advertising to establish their presence in the industry.Growing Your Brand with Effective Digital Marketing AgenciesSimilar to traditional marketing strategies, results from campaigns from digital agencies can be dramatic. Blogging can bring in 67% more leads compared to brands that choose not to do so. Conversion rates are also higher through online marketing efforts compared to traditional advertising campaigns.Effective Digital Marketing Agencies are AdaptiveMost brands invest in digital marketing agencies looking for immediate results. Afterall, they are paying for such services to improve their lead generation and brand recognition. However, a true effective digital marketing agency does not only deliver fast, they can also deliver accordingly even during changes in the marketing environment.A responsible agency will immediately adjust their marketing campaigns and inform their clients during significant changes in the digital marketing climate. They continuously test their own assumptions and provide high value to their clients, helping them get ahead of the competition.They will never stop testing and reworking campaigns and strategies to boost your brand’s ROI and maintain a balance between the marketing efforts and the results that come together with these campaigns.Creates a Balance Between Advertising and Content CreationAdvertising is an effective marketing strategy to connect to people for your business. However, advertising involves cost. The more people you want to reach out to, the higher your expenses will be. Although it is an essential factor required to market your business, there are other options in generating organic traffic and leads to your website without having to pay for advertising – content marketing and link building.If a marketer fails to mention the importance of link building and content creation for your brand, you can say that you are with the wrong partner to help you with your business. Content marketing is an essential area in digital marketing that fuels brands with “free organic traffic” from the web.In a generation that relies on the internet as its main source of information – for news, brands, ideas, and knowledge, failure to tap into content marketing is a waste of resources. Getting listed in search engines, for free, is only possible through content marketing and link building efforts.Communicates RegularlySuccessful online marketing agencies do not limit themselves with regular reports that they facilitate to their clients. On top of the reports that they do, they communicate regularly with clients, informing issues that require immediate attention or approval from the client’s side.A partner agency will have a hard time running a campaign for a client if they are not equipped with the right methods in communicating with their client. There should be a personal rapport between the team and the clients to ensure a smooth flow in the whole marketing processes. Communicating through digital means can be complicated at times, thus building and establishing relationships that would remove these communication barriers is a must.Digital Fluency and Strong Problem Solving SkillsDifferent clients require different types of marketing campaigns and strategies. Fluency in digital marketing, in all its aspects, whether in print, television and social media is a must. Mastery in the use of technology, together with the latest tools of the trade should also be one of the prerequisites brands should look out for when dealing with internet marketing agencies.The people behind a digital marketing agency should be able to adapt changes in the internet scene as well as technological changes in marketing and advertising efforts. If your digital marketing partner fails every time Google releases a new update, you might want to re-evaluate and consider looking for a different team to help your brand.Working within deadlines, recognizing and dealing with problems as they develop and quickly placing things in order during unexpected issues are strong points every successful marketing agency poses. Without problem solving skills, it would be difficult to help a brand achieve their goals and build a strong online presence for the brand.As a brand, take time to find the right people to trust for your digital marketing needs.Working with successful digital marketing agencies helps fast track your goals as a brand. Find one similar to your work culture to easily build a good working relationship and rapport with their team. With due diligence, you’ll be able to find a digital marketing agency that works for you.
Lettuce Gardening Tips
Gardeners can select from a large variety of lettuces that are easy to grow, highly productive in limited space, and virtually pest and disease free. Lettuce is definitely one of the more “care-free” crops. Lettuce is a great way to start gardening; it is what I started out with actually. There are a few key principles though that should always be kept in mind.LettuceFor maximum lettuce production, it’s wise to select a site where the soil drains well, yet retains some moisture. The soil should also be rich in nitrogen and potassium, The best way to accomplish this is to work in plenty of organic matter (compost, rotted manure, or leaf mold) that will loosen and enrich the soil.Most lettuce varieties mature in 45 to 55 days, allowing many gardeners to plant two or even three crops. But looseleaf and butterhead leaves can be harvested at just about any time in their development. Heading varieties take longer to mature. Romaine takes 75 to 85 days and crisphead 70 to 100 days.By choosing the right varieties and with these lettuce gardening tips, it’s possible to have lettuce in your garden throughout the growing season. This lettuce is great for salads throughout the growing season. There really is nothing better than a fresh Caesar salad with fresh romaine from the garden!Lettuce Gardening TipsLettuce HistoryLettuce, one of the oldest food plants known to man, is believed to have originated in India and Central Asia. Even Herodotus wrote of lettuce being served in ancient Greece, and it was a most favorite vegetable in ancient Rome. This is where we get “Caesar Salad”! In fact, the word “lettuce” is derived from the Latin root word “lac” meaning “milk,” referring to the milky juice found in mature lettuce stems.Columbus and other European explorers brought lettuce seeds to the New World. Our early colonists included lettuce in the first gardens planted in American soil. Today, lettuce is a favorite vegetable here and around the world. It has revolutionized all cultures of food, from hamburgers to salads.More Lettuce Gardening TipsLettuce is so easy to grow it can be started indoors for early transplants or sown directly in the garden. In fact, doing both is recommended to get maximum production. Lettuce seeds are extremely tiny, so it is recommended to be generous with them when planting. It is a good idea toRomaine Lettucestart some lettuce seeds indoors in peat pots a few weeks before the last frost date in your area. Provide the seedlings with plenty of sunlight or keep them under artificial lighting until ready to move into the garden. Transplant the seedlings as soon as the soil can be worked in the spring. If a hard freeze threatens, protect the seedlings with a cloche or row cover. Reserve a number of lettuce seedlings to fill empty spaces in the garden as the season progresses.To sow lettuce directly in the garden, simply plant the seeds about 1/4 inch deep, tamp them down, and water. It’s that simple! Space the sowings according to packet directions that are based on the size of the mature lettuce. For example, a crisphead may require a square foot of garden space. As many as nine plants of a small leaf lettuce variety can grow in the same space.Keep in mind that lettuce seeds won’t germinate in soil that is 80 degrees F. or warmer, so there’s no sense in sowing directly in the garden in the summer. Resort to starting heat-tolerant varieties indoors and moving the lettuce seedlings into the garden, preferably under partial shade, after they’ve developed a few true leaves.Lettuce CultivationHere are two cultivation tips to keep in mind:Succession plantings.Lettuce is ideal for succession planting. Sow seeds every two weeks for production throughout the season, starting with early lettuce varieties, using heat-tolerant varieties as your main crop, and then switching to fall crops late in the summer. Or, if you prefer, use lettuce in successions with other crops. For example, plant lettuce in the spring, followed by bush beans in the summer, followed by lettuce again in the fall.Watering.The key to lettuce production is supplying moderate but almost constant water, especially during hot weather. Unless there is regular rainfall, lettuce must be watered deeply at least once a week- more frequently during periods of drought. Mulch with a layer of compost or clean straw to help the soil retain moisture. A drip-irrigation system is ideal.Lettuce Growing TipsTo improve overall lettuce production, consider using the following four techniques.Raised beds.To maximize lettuce production, plant seeds in raised beds. The raised beds warm up faster than the surrounding ground. You should be able to get an earlier start in the spring and a later crop in the fall. Raised bed gardening is, without a doubt, the best way to garden anything out there. Its simplicity, organization, incredible fertility, and results are astounding.Living mulch.To make the most of limited garden space, plant lettuce around taller plants like broccoli, Brussels sprouts, peppers, and eggplants. This helps the lettuce grow a lot better; if they are left in the beating sun without moisture, they will not be able to survive. The lettuce helps its neighbor by keeping the surrounding soil moist and cool and keeping weeds shaded out. As the taller plants grow, they provide needed shade for the lettuce as the days get warmer.’Tucking.’You can also start lettuce seedlings indoors for filling vacancies in the garden in late spring and again in early fall as other crops are harvested. Simply ‘tuck’ a seedling in the vacant spot to keep every inch of garden space in constant production.Ornamental use.Many varieties of lettuce are welcome additions to ornamental beds. For example, ‘Mighty Red Oak,’ ‘Sweet Red,’and ‘Sierra Blush’ can easily fill gaps in flowerbeds, adding splashes of red where needed.Insects and DiseasesLettuce is generally disease and pest free, but you should still be vigilant.Cutworms and slugs are the most bothersome pests. Use a paper collar around young lettuce seedlings to keep the ravenous caterpillars at bay. Slugs are tougher to control. Sprinkle wood ashes or diatomaceous earth over the soil around the plants to discourage the nasty mollusks. Be sure to reapply after each rainfall.A major threat is lettuce rot which first attacks the lower leaves in contact with the soil and then spreads throughout the plant.With these lettuce gardening tips, you can stop this. The best way to prevent fungal and bacterial diseases is to rotate crops. Don’t plant lettuce in the same bed two years in a row.Raised Bed of LettucePerhaps the greatest threat to lettuce growing are deer. If there is no protection or netting over these lettuce plants, I can assure you that the deer will have a salad bar feast and everything will be gone. I specially recommend the plastic raised beds with pre-made nets from gardeners. These are what I use for my garden. These lettuce gardening tips will save you a ton of time that I had to learn by experience.Lettuce Harvesting TipsLettuce can be harvested any time after true leaves form. For the best quality, better to pick early than late as lettuce allowed to grow too long may be bitter and tough.To harvest crisphead, Batavia, and romaine varieties, cut the plant right at the soil line when mature, if you prefer to harvest full heads. You can do the same with butterhead and looseleaf lettuce, but I prefer to harvest only the outer leaves as needed. This keeps the plants in production longer. Try to harvest in the morning when the leaves are crisp, sweet, and full of moisture.When the crown of a lettuce plant elongates, it’s about to bolt to produce seed and the plant has passed its prime. Yank the lettuce plant out, toss it on the compost pile, and replant the space with another crop like bush beans, or with another lettuce seedling.Recipes and StoragePrimarily water, lettuce does not store well. For the best quality and flavor, use homegrown lettuce soon after harvest. This is particularly true for many of the looseleaf varieties, which wilt readily.Combine crisp, crunchy lettuce varieties with soft, buttery-smooth types. For example, a blend of ‘Little Caesar,’ ‘Burpee Bibb’, ‘Mighty Red Oak Leaf,’ and ‘Crispy Frills’ makes a fine tossed salad with a variety of colors, shapes, and textures. With the lettuce gardening tips, you will be able to grow and try different blends until you find the ones that most delight your palate.
SPDN: An Inexpensive Way To Profit When The S&P 500 Falls
Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio
By Rob Isbitts
Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.
The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.
SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.
Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.
Proprietary ETF Grades
Offense/Defense: Defense
Segment: Inverse Equity
Sub-Segment: Inverse S&P 500
Correlation (vs. S&P 500): Very High (inverse)
Expected Volatility (vs. S&P 500): Similar (but opposite)
Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.
Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.
Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.
Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.
Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.
Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy
Long-Term Rating (next 12 months): Buy
Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.
ETF Investment Opinion
SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.